Pantone Paint at Lowes

I ran over to Lowes Home Improvement today to pick up my big ass dropcloth (a 10oz 9 x 12 is $25) and passing through the paint section I saw that they are now carrying Pantone-branded paint!  I don't see anything about this online -- they only reference Google returns is a tweet from @BellaGrind here.

Paint is pre-mixed quarts in a limited array of colors. Here's an image of the display area from Gilly Grey:

So Pantone freaks of the world - your answers ave been prayered!